Learn how marketing works, without the gimmicks.
For many of my straight laced, PMBOK toting project managers out there forgive me as this article was written for the layman and I’ve adapted some terms for easier understanding. Also please note that my use of project manager below is loosely coined for anybody that finds them...
Honey bees: photo cred Khoa ma via unsplash Brand and Branding have become ten pound words that mean so much to businesses and consumers alike. Owners will argue that their brand is based on their logo, colors, tagline and unique catch phrases. Consumers will argue that your ...
Visiting this small chain of islands notably known for sun, sand and sea; one would not immediately connect the Bahamas with world class banking institutions. But behind the sleepy melodic rhythm of this tourism giant, there exists a financial hub in the Bahamas that rivals all...
Every business knows market research is important, but is the time wasted overthinking ideas more important? Whether you're interested in creating a new online service for lawyers to find clients faster or your launching a new restaurant menu geared towards a hip younger crowd...
As the aging population continues to grow at an alarming rate which is expected to put the number of people over the age 65 globally to more than 668 million or 11.6% of the total population, hospitals must now realize that hospital care will not be an ad hoc use that &nbs...
Many destinations are vying for the title of a world class destination and for the travel bureau’s, DMC’s, government agencies and travel agents I will seek to demystify some of the items that make some destinations stand out more than others. In this article we’ll only exp...
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