When marketing a product, idea or business its important to understand where your item falls in terms of market acceptance and understanding. Is it early on the diffusion curve, or is it readily accepted? Lets explore one aspect of this concept a little more, to enhance ou...Continue reading
Learn how marketing works, without the gimmicks.
For many of my straight laced, PMBOK toting project managers out there forgive me as this article was written for the layman and I’ve adapted some terms for easier understanding. Also please note that my use of project manager below is loosely coined for anybody that finds them...Continue reading
During tax season many business owners focus on the auditing of their books and are on bended knees praying for a green light from their auditing team, but an area that is often overlooked is their marketing audit. Similar to a traditional audit, your marketing audit is intend...Continue reading
Many companies were started in an era when branding didn’t exist and the only thing important to the company at that time was beating the dreaded small business curse of failing within the first two 2 years and possibly still succumbing to the death spiral 5 years later when a ...Continue reading
(Listed below is a case study created, to show how we would apply marketing strategy to a defined industry. While these steps may not apply to each industry, you can use a case by case approach to implement some of these steps depending on where your customers exist. Your custome...Continue reading