As the aging population continues to grow at an alarming rate which is expected to put the number of people over the age 65 globally to more than 668 million or 11.6% of the total population, hospitals must now realize that hospital care will not be an ad hoc use that &nbs...
Many destinations are vying for the title of a world class destination and for the travel bureau’s, DMC’s, government agencies and travel agents I will seek to demystify some of the items that make some destinations stand out more than others. In this article we’ll only exp...
Many companies were started in an era when branding didn’t exist and the only thing important to the company at that time was beating the dreaded small business curse of failing within the first two 2 years and possibly still succumbing to the death spiral 5 years later when a ...
Recently one of my clients was confronted with a problem no business owner thinks of when their naming their company. Problem: What to do when another company has your website name and you realize your competing online? Here are the steps you can take to protect your brand ...