Honey bees: photo cred Khoa ma via unsplash Brand and Branding have become ten pound words that mean so much to businesses and consumers alike. Owners will argue that their brand is based on their logo, colors, tagline and unique catch phrases. Consumers will argue that your ...
Visiting this small chain of islands notably known for sun, sand and sea; one would not immediately connect the Bahamas with world class banking institutions. But behind the sleepy melodic rhythm of this tourism giant, there exists a financial hub in the Bahamas that rivals all...
Many destinations are vying for the title of a world class destination and for the travel bureau’s, DMC’s, government agencies and travel agents I will seek to demystify some of the items that make some destinations stand out more than others. In this article we’ll only exp...
When marketing a product, idea or business its important to understand where your item falls in terms of market acceptance and understanding. Is it early on the diffusion curve, or is it readily accepted? Lets explore one aspect of this concept a little more, to enhance ou...
(Listed below is a case study created, to show how we would apply marketing strategy to a defined industry. While these steps may not apply to each industry, you can use a case by case approach to implement some of these steps depending on where your customers exist. Your custome...